Similar Needs for Different Market Perspectives

Ehsan Sairally In view of changing worldwide demographics there is a comparable global shift in market needs.  In the food sector we can see traditional Halal markets expanding to include main stream non-Halal consumer markets. This is driven not only by growth in traditional Halal markets but also by expanding non-Halal consumer markets. While these distinct markets have different consumer perspectives they also have similar needs and preferences that come together at point-of-purchase. Both groups care about quality of food and food ingredients and where food comes from. Both groups care about…

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Exploring halal opportunities in a growing market

The scope and sphere of the food manufacturing/processing sector continues to adjust to dynamic changes in the marketplace. Various issues are coming together to shape food buying habits i.e. demography, culture, ethnicity, religion, healthy lifestyles and environmental concerns. Consumers are not only interested in what they eat. They are interested in where food comes from and how it’s processed and manufactured. Suppliers are taking notice of this complex scenario and the new doors and avenues that need to be explored. A case in point is the opportunities presented by the…

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Global Halal movements and market opportunities

The expanding Halal food market represents a significant opportunity for food and beverage, nutraceutical and pharmaceutical companies with a growing Muslim population of about 1.7 billion worldwide.  By 2025, the halal consumers will make up 30 percent of the world demographic. Some 25 years ago, the halal market was still in a developmental stage on the global scene. Today, the word halal has gained continuous momentum both in the industry and halal community at large due to the transformation and rapid benefits of sophisticated communication. Halal is a benchmark for…

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